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SEO
Increasing the Search Engine Ranking Of Your
Global Domains International Web Site through SEO
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At
least 85% of people looking for goods and services on the Internet find websites through search engines
such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine
rankings is to attract targeted customers to your site who will be more than likely to make a
purchase. The higher your page comes up in search engine results, |
the greater the traffic that is directed to your website. That's what search engine
optimization is about.
The first item you should examine is the title bar on your home page. The title bar is the
colored bar at the top of the page. Look at the words that appear there when you access your
page. To increase search engine rankings, the words on your page's title bar should include the most
important keywords or phrases from that page, one of which would include your company name.
The next item to put under your microscope is your website content. Search engines generally list sites
that contain quality content rather than scintillating graphics. The text on your site must contain the
most important keywords - the words that potential customers will be typing into search engines to find
your site.
Aim to have around 500 words on each page, but if this is not desirable due to your design, aim for at
least 200 carefully chosen words. If you want to achieve a high ranking on search engines, this text is
essential. However, the search engines must be able to read the text, meaning that the text must be in
HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you
are able to do this, the text is HTML. If the text will not highlight, it is probably in graphic form.
In this case, ask your webmaster to change the text into HTML format in order to increase your search
engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but
it is really just simple code. Many people believe that meta tags are the key to high search engine
rankings, but in reality, they only have a limited effect. Still, it's worth adding them in the event
that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the
"view" button on the browser menu bar, and select "source." This will pull up a window revealing the
underlying code that created the page. If there are meta tags, they usually appear near the top
of the window. For example, a meta tag would read: meta name="keywords" content=. If you do not find
code that reads like this, ask your webmaster to put them in. This may not do much for your search
engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms
of search engine rankings. Almost all search engines use link popularity to rank your website. Link
popularity is based on the quality of the sites you have linked to from your links page.
If you type in "free link popularity check" in a popular search engine, the search engine will then
show you what sites are linked to your site. In the case that there aren't many sites linked up to
yours, or that the sites that are linked up have low search engine rankings, consider launching a link
popularity campaign. Essentially, this entails contacting quality sites and requesting that they
exchange links with your site or writing and submitting articles about your site to article
directories. Both will help direct more quality traffic to your web site and can be effective
methods of increasing your search engine ranking.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you
go out and hire a search engine optimization company, try taking some of the simple steps listed above,
and see if you can't boost your rankings yourself or consider purchasing SEO Elite above which can
train you step by step and take the sting out of your Global Domains International Internet
marketing.
Remember, the higher your search engine ranking, the more quality customers will be directed your
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